Linking Theory and Behaviour Change

Maintaining the capacity for behaviour adaptation or change is recognised as central to human well-being, social cohesion and sustainability. Actually changing behaviour is a challenging and complex, individual and social process. At UCL, I participated in the analysis of behaviour change techniques (BCTs), by linking BCTs to their mechanisms of action, and learning about the effectiveness and affectiveness of behaviour change interventions. This deep research requires theories, methods and evidence from many academic disciplines. It underlines how important it is to enable and support the human potential for change, so that we can increase sensorial awareness, which is critical to sustainable social development in the 21st century.