Our bodies are made up of different systems and rhythms, which are continuously in movement, and in many ways limitless. At the same time, we generally perceive our bodily forms to be bounded and measurable objects. The ways we use and move our bodies may seem natural, but they are socially, historically, and culturally constructed facts.
As we move into augmented and virtual realities, into increased fusions between corporal bodies and technology, paying attention to the details of our bodily movements, to our sensory experiences in time and space, can help us to develop and realize products, services, and events, which create a deeper client experience and acceptance.
The impact of current technological changes on bodies, senses, and societies manifests mostly in these important areas:
- Smart cities, citizens in the public space, and post-automobility
- Virtual realities and the creative industries
- Art, what we consider to be art, and how we share and enjoy it
Working with the concept of motility, which translates as the potential to move, takes us to a different level of understanding and product development. Applying ethnographic research principles in a business context, also known as EPIC, means exploring the contextual details of the research question to get at the whole picture, opening up to the beauty of complexity. Doing this from the vantage point of the moving body results in research data that will tell you exactly what people really think and do, and where is the potential for innovation and change.